Some of the obvious outcomes of this undertaking are that it's making us think much more about business ownership models and the general provenance of consumer goods.
One useful aide we have stumbled across is the Ethical Consumer Guide from the Ethical Consumer Group. The Group states itself to be a "not-for-profit network set up to help facilitate more sustainable purchasing practices for the everyday consumer." Perfect!
The Guide itself is available in printed form but is also available as an iPhone app and is available as a reference tool via their website (see earlier link).
The Guide is exactly that - a Guide. If you choose - and remember as consumers choice is the greatest power we have - to use the Guide, I'd recommend reading up on the methodology of the Guide in order to understand how its ratings are derived. As an example Emma and I were surprised to learn that Ingham's were considered "Lesser Praise, No Criticism" by their legend. To us their intensive, factory farming, methods do not sit with our way of thinking sustainably and ethically.
I'll leave this post there. I'm not keen for this site to turn into a rant about sustainable farming practices - it's not about that and there are already plenty of resources on this. This is about two individuals trying to make the best choices possible and seeking to do this in a manner that is as independent i.e. "unchained" as possible.
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