Monday, May 10, 2010

Fuel

One of the hardest items we have found to purchase unchained is fuel. That's not altogether surprising given 5 retailers between them have 87% market share [source: IBIS World Automative Fuel Retailing in Australia May 2010].

When you consider that within the remaining 13% are, what we would consider within our project, chains such as Matilda and 7-11, it's easy to see why buying unchained fuel is so difficult.

Major independent chains between them operate around 670 stores across Australia.

Amongst true independents, it wasn't possible to find too much information in the public domain. The report cited as a source earlier also yielded little in the way of substantive information.

It certainly is possible to find unchained fuel within Brisbane. Like with most other commodity items, doing so requires a change in consumer habits. The closest outlet to Brisbane CBD we have found is Bizzell's in Paddington. Being independent it has reduced opening hours, Monday-Friday 7am - 6pm.

There is an additional outlet along Kelvin Grove Road, we haven't as yet made it here to establish opening hours.

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